"In truth," writes Adam Gopnik in the BBC News Magazine, "there are only two subjects that we authors, in my experience, actually talk about in private with any real zing from the heart.
"One is the size of our - or their - advances. The other, what to do about your - OK, our - bad reviews."
After examining the usual responses available to an author - the icy silence of the moral high ground, the self-damaging and ineffective letter of riposte - Gopnik offers an ingenious and satisfying solution.
Read about it on the BBC's website, here.